Skip to main content

It’s official. I do not want one. Not now. Not in this version. Not in this life. So, you’ll just have to find another present for my birthday, and I just officially erased it from my Christmas wish list.
Let’s be honest. Why would someone want it? If you are looking for a nice shiny tool to make you stand out, think again. In the first days alone more than a million other bonobos will have the same exclusive phone, and there are a gazillion more on the waiting list.
Further more, it’s way too slow for me, as it is not packed with 3G, and I am dead scared with the fact that it has one horrible irreplaceable battery: I have a nasty phone bill to prove that a 5 hours talk time in a shiny Apple design will not get high into my charts. My first iPod ended locked to the power charger @ all times, but for a phone that would be unhandy. 🙁

A 2 mega-pixel camera was extremely cool in 2005, but now the cook of the driver of the gardener of my neighbour’s security guard simply refuses to be seen with anything below 3 to 4 mega-pixel. Moreover, video capturing seems not to be on the application list. Duh. I think Steve needs to slap some sloppy guy. Same guy by the way that found it not necessary to add a memory extension slot. That is like French fries without mayonnaise. Not good.
And could someone explain to me why this so-called phone of the future comes with a stripped down version of Bluetooth capability? So my sturdy German car equipped with a French Bluetooth system, is set up to receive wirelessly the thousands of songs I legally bought on Apples iTunes, except that the Apple iPhone does not support streaming audio? Come on, this is not serious.
I’m sure lots of people will like it. Well, lots of people like Paris Hilton, white socks, patchouli perfume, deep-fried fish, well-done steaks and cables.
I’m just not one of them….

Danny Devriendt is the Managing Director of IPG/Dynamic in Brussels, and the CEO of The Eye of Horus, a global think-tank focusing on innovative technology topics. With a proven track record in leadership mentoring, C-level whispering, strategic communications and a knack for spotting meaningful trends, Danny challenges the status quo and embodies change. Attuned to the subtlest signals from the digital landscape, Danny identifies significant trends in science, economics, culture, society, and technology and assesses their potential impact on brands, organizations, and individuals. His ability for bringing creative ideas, valuable insights, and unconventional solutions to life, makes him an invaluable partner and energizing advisor for top executives. Specializing in innovation -and the corporate communications, influence, strategic positioning, exponential change, and (e)reputation that come with it-, Danny is the secret weapon that you hope your competitors never tap into. As a guest lecturer at a plethora of universities and institutions, he loves to share his expertise with future (and current) generations. Having studied Educational Sciences and Agogics, Danny's passion for people, Schrödinger's cat, quantum mechanics, and The Hitchhiker's Guide to the Galaxy fuels his unique, outside-of-the-box thinking. He never panics. Previously a journalist in Belgium and the UK, Danny joined IPG Mediabrands in 2012 after serving as a global EVP Digital and Social for the Porter Novelli network (Omnicom). His expertise in managing global, regional, or local teams; delivering measurable business growth; navigating fierce competition; and meeting challenging deadlines makes him an seasoned leader. (He has a microwave at home.) An energetic presenter, he brought his enthusiasm, clicker and inspiring slides to over 300 global events, including SXSW, SMD, DMEXCO, Bluetooth World Congress, GSMA MWC, and Cebit. He worked with an impressive portfolio of clients like Bayer AG, 3M, Coca Cola, KPMG, Tele Atlas, Parrot, The Belgian National Lottery, McDonald's, Colruyt, Randstad, Barco, Veolia, Alten, Dow, PWC, the European Commission, Belfius, and HP. He played a pivotal role in Bluetooth's global success. Ranked 3rd most influential ad executive on Twitter by Business Insider and listed among the top 10 ad execs to follow by CEO Magazine, Danny also enjoys writing poetry and short stories, earning several literary awards in Belgium and the Netherlands. Fluent in Dutch, French, and English, Danny is an eager and versatile communicator. His BBQ skills are legendary.

Discover more from Heliade

Subscribe now to keep reading and get access to the full archive.

Continue reading